DIGITAL MARKETING APPLIED TO THE AGRO-LIVESTOCK SECTOR! MARKETING 4 AGRO!
Sounds good, doesn’t it?
A space where we will explore the most innovative and effective strategies to boost your agribusiness in the digital era.
Each episode will offer you a unique opportunity to listen to conversations between different professionals, who will share their knowledge, experiences and success stories.
Welcome to the first episode of MKT 4AGRO, a project in which Luis Carrasco, Commercial Director of agriNews will have a chat with Ivan Martos, Digital Marketing expert. In this first program, you will delve into the exciting world of digital marketing applied to B2B companies in the livestock sector. Don’t waste any more time and tune in now to Marketing 4 Agro!
If you are interested in listening to Digital Marketing podcast related to the livestock sector, don’t miss this episode and the following ones on AgriFM and agriNews TV.
“If you are interested in listening to Digital Marketing podcasts related to the livestock sector, don’t miss this episode and the following ones on AgriFM and agriNews TV.”
- 00:00 Introduction
- 02:45 What are we going to talk about today?
- 04:00 B2B MKT
- 08:00 The Triple Responsibility
- 10:50 Current situation of the Sector
- 22:30 Today’s events, fairs and congresses
- 25:26 The New B2B Sales & Marketing Funnel
- 26:46 Current marketing, B2C and B2B
- 35:36 Demand Generation
- 41:40 Direct Selling, Yes or No?
- 45:10 Digital Media
- 50:45 B2B Communication Trends
- 1:02:00 In the next chapter we will see.
