Marketing 4 Agro Summit 2025 is here to revolutionize the way livestock companies connect with their audience and strengthen their brand.
In this second edition, we will bring together the leading experts in marketing and communication in the sector to share strategies, digital trends, and success stories that are shaping the future of agro
Relive the last edition!
The second edition will bring new voices and perspectives to analyze how marketing in the agricultural sector is evolving
PROGRAM
10:00
Reception and welcome coffee
10:30
Email marketing in livestock farming: an outdated strategy or your best ally?
LUIS CARRASCO
Grupo agriNews CEO
11:15
Communicating with Purpose: Driving Sustainability Inside and Outside Unilever
Ana Palencia
Director of Communications and Sustainability at Unilever Spain
11:45
Dashboards that work: practical reporting tools and how to use them
Ma. Cristina Pérez
CMO Call to Agency
Alberto Lempira
UPF Professor
12:15
Coffee Break
12:45
What marketing profile does your company need? How to identify it and enhance your own.
Pol Huerta
Senior Consultant, Michael Page Group
13:15
PANEL DISCUSSION
How to select and attract the best profiles in the livestock sector
POL HUERTA
Senior Consultant Michael Page Group
LUIS CARRASCO
Grupo agriNews CEO
IVAN MARTOS
Marketing Director agriNews Agency
ALFONSO CARACUEL
(Page Group) Director
14:15
EXECUTIVE LUNCH
15:00
Presentation of the digital marketing trends report for the livestock sector for 2026
IVAN MARTOS
Director Marketing agriNews Agency
ALEX ZAMORA
Marketing Assistant agriNews Agency
15:45
Simplifying marketing strategy: 10 mantras for modern marketing
Iñigo Gallo
IESE Associate Professor in Marketing
16:30
Maximize your results with ABM campaigns: the personalized strategy for large accounts in livestock farming
IVAN MARTOS
Director Marketing agriNews Agency
LUIS CARRASCO
Grupo agriNews CEO
17:15
The future of distribution Master AI in Sales to multiply results
Sergi Ramo
CEO at groWZ
Consultants
18:00
FACTORY TOUR AND BEER TASTING
MARKETING & COMMUNICATION
The Livestock Marketing Agency
AgriNews Agency, the Livestock marketing agency for +10 years of experience in communication in the agricultural and livestock sector demonstrated by the success of our media aviNews, rumiNews, porciNews and nutriNews, this allow us to be your perfect marketing and communication allies.
The Space
The first edition of the agriNews Agency marketing event is being held in a legendary venue steeped in history in Barcelona, where one of the region's breweries was able to be reborn, and the venue itself is proof of that.
120€
- Access to the MKT4AGRO Summit
- Coffee break & lunch
- Event materials
- Social closing
500€
- Access to the MKT4AGRO Summit
- Coffee break & lunch
- Event materials
- Social closing
- Personalized consulting
