Customization of Reports according to the Recipient’s Profile in the Agro-Livestock Sector

In the context of the agro-livestock sector, the customization of reports is essential to ensure that each level of the organization can make informed and strategic decisions.

It is not the same to design a report for a marketing director, a salesperson, a CEO or the owner of an agro-livestock company, since each one has specific interests that must be precisely addressed.

Differentiation of Interests in the Agri-Livestock Sector

Marketing Director:

For example, you need detailed metrics on:

• Performance of video podcast campaigns,
• ROI of the promotion of agricultural content,
• Analysis of audience behavior on industry-specific digital platforms.

Commercial :

For example, it seeks concrete data on the effectiveness of sales strategies in agro-livestock products, market trends and competitive analysis to optimize its negotiations.

CEO or Owner of the Agro-Livestock Company:

It requires a strategic and global view of financial performance, revenue growth, market share and macroeconomic trends affecting the agribusiness industry.

Importance of Appropriate Metrics

Selecting the right metrics is crucial for each type of report.

Too much irrelevant information can lead to confusion and wrong decisions, while the lack of key data can prevent the identification of opportunities for improvement and growth in the agri-livestock sector.